When I first started running in races I completely ageed with you. No finish, no medal. Now after a box full of medals and a draw full of shirts I've found I run for a different reason. I enjoy it ! I have no idea what's going on in another persons live and if a medal and shirt puts a smile on their face and makes them feel good, I'm ok with that. My guess is you'll never find one person lying on their death bed wishing they had one more medal. So how important are they in the end.